![Small Audience Success: How Organizer Caroline Thor Filled 16 Membership Spots with a Simple 15-Minute Challenge Launch (and a Tiny Email List!) [Ep. 63]](https://s3.castbox.fm/84/5e/f3/1a9e174c62ae5b9d810f0f2c963f2eaead_scaled_v1_400.jpg "Small Audience Success: How Organizer Caroline Thor Filled 16 Membership Spots with a Simple 15-Minute Challenge Launch (and a Tiny Email List!) [Ep. 63]")
Small Audience Success: How Organizer Caroline Thor Filled 16 Membership Spots with a Simple 15-Minute Challenge Launch (and a Tiny Email List!) [Ep. 63]
Update: 2025-09-16
Description
👉 Grab the link and join me for my FREE Hey to 100k® OPEN HOUSE event happening 11am ET on 10.10.25 🎉
Think you need thousands of followers and a massive list to grow a membership? Think again.
In this episode, I sit down with my client (and decluttering queen) Caroline Thor, who shares how she filled 16 new spots in her membership with just a tiny email list (under 800 subscribers!) and a bite-sized 15-minute challenge.
Caroline spills how she niched down to support moms of neurodivergent kids, why she ditched overstuffed PDFs for real accountability, and how a simple co-working hour turned her membership into a thriving community.
🔥 What You’ll Learn in This Episode:
- The “15-minute challenge” strategy that converted at 8%
- Why free trials can actually hurt your membership retention
- How to create a light, fun membership that people stick with
- Why a small but mighty podcast can drive big sales
👉 More of Caroline:
- Listen to my first sit-down with Caroline (Ep. 22)
- Listen to Caroline’s Podcast
- Join Caroline's 3-Day Paper Reset – It starts Oct. 4!
- Join Caroline’s Membership
👉 The Bootcamp Special for my program Hey to 100K® is on! Check it out here!
💌 PLUS I’m throwing a free Open House on Oct 10 🎉 Come peek behind the Hey to 100k® curtain + get your Q’s answered. Get the Zoom link here.
xo, Masha
💞 Let's connect:
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